University of Oregon | School of Journalism & Communication
Teaching PR. Doing PR.
My Blog: http://prosintraining.com
My Twitter: http://www.twitter.com/kmatthews
Advanced PR Writing: Winter 2009 Syllabus
Here we go! Another term underway in just a few days...
This is the syllabus for J452: Advanced PR Writing for Winter Term 2009.
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Healthcare Communicators of Oregon Slides & Notes
Slides and notes from my presentation to the Healthcare Communicators of Oregon on November 14th.
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Proctor & Gamble: Crisis Response in China PR Problem
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Writing the Research & Recommendations Report
This lecture from 10/15 shares some ideas for synthesizing and sharing the results of your data.
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Let's Get Specific: Survey Construction & Focus Group Planning
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J454: Weekly Memo Template
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How To Make Clients Love You
From Marilyn Hawkins. Presented to my Winter 08 PR Campaign class and guest posted on my blog last year.
Great tips on building good client relationships.
(download)Great tips on building good client relationships.
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Research Basics Lecture
A very brief overview of research methods. You have more than one chapter on research in your course packet.
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